Showing posts with label the power of ads. Show all posts
Showing posts with label the power of ads. Show all posts

Monday, 19 January 2015

Let's take a commercial - give me a - break.

The chances are that if you are reading my blog 
then you know who Joan Didion is.

 I was reading
this article on the Guardian from Hadley Freeman
( please read if you can) about the latest ads for 
Celine featuring Joan Didion.
Via
I was scratching my head and verbally disagreeing with her out loud like an old man who hasn't left his armchair in 3 days.

Mind you, 
it's my fault because reading an article 
about a luxury brand in fashion on the Guardian is like 
reading a hard hitting article about politics in US Vogue.

Righty oh.
*rubbing hands*


There were the usual words that feature heavily in the Guardian on a regular basis such as "exploit".
I normally don't mind the whole being contrary thing.
That basically sums up my youth.
I was one of the many advocate players of the devil 
but in this case I could not join the opposing case.

Via
If you haven't read the article the author feels Joan Didion, 
one of the authors that feature mightily in the modern anthology of American literature, 
might have lessened her strength in the "artistic roll call".
She should not have lowered herself to peddle sunglasses for a fashion conglomerate.

No, no, the North London mafia intelligentsia say.
 A true artist is underrated and known by the select few 
to be dissected and fawned over on dinner tables 
that serve chardonnay with irony.

  Well one can never please everybody.
 I couldn't believe a Guardian columnist was complaining about replacing an otherwise safe, formulaic, young and slim woman with an older, accomplished woman who was celebrated for her intellect.
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Shock horror!

Some Chinese teenage fashionista in Shanghai, 
a fashion blogger in Brazil, 
and a real housewife in a suburb of Detroit 
is probably googling who Joan Didion is instead of taking another selfie right now.
They might even get her book.
I can't see a down side.

To spread the word of Joan Didion literally in this case to an audience that would otherwise not know who she is or her work through a Celine ad is akin to spreading literacy.
Bravo I say. 
I hope a cosmetic company poaches her next!