This is the final installment about the talks I attended last week.
I went to a talk at Pierre Frey where they also screened a little movie about the fact that most fabrics are Made in France. click for link
For those who many not be familiar, Pierre Frey is a family run textile and wallpaper Paris based firm now being partly managed by the third generation of the Frey family.
I of course walked in as the head of the company was in the middle of doing a video take in a chair upholstered in one of the fabrics from their latest collection.
The second thing that caught my eye were these curtains.
I admired the seamstress who did the work to really showcase the fabric and stitching.
They also had champagne flowing and the prettiest canapes.
They were one of the friendliest showrooms that had a ready smile and was welcoming to everyone.
This is the some of the team - I will be honest and say I forgot the names of the two people on the left as I don't have a journo notebook. But the person on the right is Patrick Frey the present head of the company. Pierre Frey, same namesake as his grandfather is the person second to right.
Mr Frey introduced us the movie and afterwards did what he is an expert at. He showed us the new collection.
But he showed us the fabrics in a way that I thought was genius.
Any carpet or fabric seller should take notes.
In fact, he was so good that I dare say that I would suggest someone who doesn't or can't afford to use an interior decorator to just go to Pierre Frey.
This was the first magnificent piece.
This is the seed as I like to refer to it.
Now please bear with me and I will try to convey what it was like to see the collection so I shall edit in a way that you somehow get the same effect.
He introduced different colored fabrics in different materials.
Silks, velvets, cottons, linens etc.
But there was always a link.
There was a color story for each room.
He pitched the central fabric as a bed throw or chair.
The pink silks as curtains, the stripes as cushions etc.
Any design student would have learned so much from this and
he made it look so easy.
He would also scrunch the fabric and fluff it up to show the fall or lightness of a fabric. He said it was important to actually really let it breathe and handle it.