I got the latest issue of the UK edition of House and Garden the other day.
It's one of my favourite magazines and as I live in London is the most relatable as it doesn't feature McMansions unless it is a centuries old country estate.
The cover of the January 2016 issue was the living room of the architect and interior designer Ben Pentreath.
Now I must preface and stress that I appreciate Ben Pentreath's work and his instagram is one of my favourite accounts.
I repeat that one of my favourite magazines is UK House and Garden.
But I opened the page to one of the main pictorial editorials featuring Ben's London flat and that is the moment where I thought I might have reached a tipping point in exposure.
It's my fault because as a decor enthusiast I read newspapers, magazines, and blogs,
I follow decor instagram accounts, and
I am a Pinterest enthusiast so I am bombarded exposed to many images.
Therefore, I had seen this flat in every manner of social media there is -
including his own blog.
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I don't know if I can bear another pithy quote about fashion dating etc etc etc |
I have discussed with a select few who I like to dissect design issues with and touched lightly on posts and comments on other blogs that there is a turning point in the world of decor and
it is at a pivotal juncture.
But usually House and Garden is the pinnacle to most Anglophile
decorators to be featured on
and yet in this instance House and Garden
was like the long suffering wife
and the last to know or show rather.
It also made me appreciate the New York Times policy that they would not publish interior decor pictures if it had previously been featured first elsewhere. With the demise of their weekly Thursday Home and Garden feature, I haven't confirmed that this is still their policy.
Over the years I have seen his flat in so many different paint colors and cushions and wallpaper.
He mentioned in the NY Times video he is considering changing the William Morris wallpaper in his guest bedroom.
The picture below was when he installed the now famous London print and with less furniture.
I still don't understand how this flat is meant to be 35 sq m!
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Via the FT.com |
This is the new marital bedroom from the previous
Farrow and Ball Brinjal paint below.
The fact that his pictures are pinned and shared are no fault of his own other than his talent but I think the reason why I didn't mind seeing them is that those who follow interior design has seen the metamorphosis of his flat when it was bare like in the pics below.
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Via Ben Pentreath's blog |
It is so interesting to see a room's evolution and how art, cushions or a new piece of furniture adds or detracts to a room in real time.
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Via Ben Pentreath's blog |
Ben Pentreath shows us the flat with the behind the scenes shots and perhaps we have all emotionally invested over time the various stages of his London living room?
Last week Vogue USA published the latest issue
that featured Conde Nast's darling and stylist
Caroline Sieber and her Notting Hill home.
It has all the makings of a beautiful home and all the perfectly poised decorations:
posh Anglo pink sofa enveloped by bright and graphic Zuber wallpaper.
It also featured snippets of the rest of her house and decor cred was given when she used Pierre Frey's Tree of Life as the featured blind in her library.
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Photos of C Sieber's home downloaded by my IPAD in the preview Vogue |
And yet a week later, I have seen this home on most blogs as this bridges both the fashion and decor world, and regrammed on most Instagram accounts, and pinned ( guilty! ) on many Pinterest accounts.
It's not that I am sick of it ( well kinda ) but
as in the words of many a fashion magazine intern,
this home albeit beautiful has become
"so last week".
I
think with the quick access of material these days as opposed to my
days in university in Australia where I would wait for a US edition of
any magazine and get them 2 months later and pay triple the price are
long gone.
In comparing the two homes that has been media saturated, I wonder if in fact a sudden blitz of publicity works anymore and in fact we all do appreciate real life changes in real life time?
Therefore, I don't know if I am that interested in just the final unveiling of a home anymore and
I want to see a room not only in its final perfect state because most of us know what a beautiful room ostensibly looks like.
So endless pictures of perfect rooms lack any real meaning though I think there will be an increase in pink sofa sales and the Zuber would have surely seen a spike to their website visits.
I now like seeing rooms in real time and seeing how a room can evolve and am unwittingly yearning for slow decor.
Your thoughts?