Showing posts with label marketing strategies to wear down consumers defences to buy more or agree to less than favourable conditions. Show all posts
Showing posts with label marketing strategies to wear down consumers defences to buy more or agree to less than favourable conditions. Show all posts

Tuesday, 12 November 2013

Choice and Decision fatigue

I think we have at one time or another experienced choice fatigue and decision fatigue.

Via

Maybe it was your first time at Starbucks?
Half and half, decaf, semi-skimmed, soy, coffee faff.
Don't worry we all held up the queue the first time we went too.

Mr CSW thought he was going on a carefree vacation when we did a driving trip circling America;
 until we had to order breakfasts.

In the UK, the land of the supposed eccentrics,
 choice applies to voting, how you dress and how you take your tea. ( Mind you even then, your birth has a lot to do with it but that's another post.)  
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Otherwise, you eat what you are given.

Now for those living in North America, 
this is au fait for you but not for the rest of the world.

So at our first breakfast across the pond when he ordered sausages and eggs on toast, he was asked naturally,
 "How would you like your eggs?"

* He looked to me for assurance even though he was the one eating them so I looked down at the menu as I like to see him squirm *

Fried?  He questioned her back.

Without skipping a beat, she reeled off, 
"Sunny side up, both sides, runny or well done in the middle?"

He answered but took more than the 
customary polite time allocated to respond.

Just when he thought it was all over, 
"What kind of toast would you like?"

"Just whatever comes."

"Whole wheat, white, wonder bread, 7 grain, whole grain, 
sour dough, bagel, muffin?

Mr CSW's